Plastic Book
Bags 1 × $940.00
The Genie Mind
1 × $899.00
The Energy Book
1 × $756.00
Pencil Bag 1 × $723.00
Sharpner 1 × $1080.00Subtotal: $4398.00
| Program name | Marketing |
|---|---|
| Program duration | 8 semesters |
| Credits | 240 ECTS |
| Program language | ENGLISH |
| Tuition Fee (National students) | 28 500 00 UZS |
| Tuition Fee (International students) | 3000 EURO |
| Admission requirments | Exam-based (Exam structure: Math, Physics, English language). IELTS 5.5 (equivalent of it or above) |
| Program Description | Marketing is a dynamic and vital component of all successful business operations and strategies. It is essential in today’s competitive landscape, where organizations seek to build strong brands, create customer loyalty and establish a meaningful presence in crowded marketplaces. Studying Marketing provides students with a deep understanding of how consumer behavior, market trends, and effective communication strategies combine to achieve business success. The Marketing program at Turin Polytechnic University in Tashkent is designed to equip students with the knowledge, skills and analytical abilities needed to navigate the complexities of modern marketing. Through this program, students will learn about key aspects such as consumer psychology, market research, digital marketing, branding, advertising and sales management. They will gain practical insights into how to develop effective marketing strategies, utilize various communication channels and measure the success of their initiatives. By studying Marketing at Turin Polytechnic University in Tashkent, you will learn how to effectively develop marketing strategies for organizations of all sizes, including branding, advertising, digital marketing and market research. You will master how to connect with target audiences, craft compelling marketing messages, and measure the effectiveness of your marketing efforts. Furthermore, you will refine your collaborative and communication skills, which are essential for any successful marketing professional. |
| Program Content | Students in the Marketing program will gain fundamental concepts, knowledge and skills through high-quality lectures, seminars, tutorials, case studies, and interactive workshops. The learning experience is designed to provide a balanced mix of theoretical knowledge and practical application. In addition to traditional exam-based assessments, students will be evaluated continuously through reports, market analysis exercises, group projects, and research essays. Practical components such as real-world marketing case studies and strategic campaign planning will further enhance their understanding and prepare them for dynamic business environments.
Major courses: - Principles of Marketing, Consumer Behavior, Marketing Research - Mathematics, Elementary Statistics, Business Statistics and Quantitative decision-making, - Microeconomics, Macroeconomics, Managerial Economics - Marketing Analytics, Digital Marketing, Social Media Marketing - Sales Management, Integrated Marketing Communication - Brand Management, E-commerce, Content Marketing - Sales Channel Management, Strategic Marketing, Global Marketing |
| Career Perspectives |
Marketing is a dynamic and rapidly evolving field that plays a crucial role in the global economy. As businesses continue to adapt to changing consumer preferences and competitive landscapes, the demand for skilled professionals with specialized knowledge in marketing is increasing. Graduates with a degree in Marketing have a competitive advantage, as they acquire essential skills and expertise that prepare them for various high-demand roles in the industry. With a solid foundation in consumer behavior, digital marketing, brand strategy and market analysis, students can pursue rewarding career opportunities in both the public and private sectors. - Marketing Manager - Digital Marketing Specialist - Brand Manager - Market Research Analyst - Sales Manager - Advertising and Promotions Manager - Social Media Manager - Marketing Consultant |